Tag: Sigel's Liquor Sign

This just in: the fantastical Googie sign that was rescued from the now-defunct Sigel's liquor store in Dallas will finally be christened at its new location tomorrow morning.

The sign, which was built in 1953 and stood at the corner of Inwood and Lemmon until just a few weeks ago, was installed at another Sigel's location in Addison, at 15003 Inwood Road, last month. And though its bubbly neon circles and fantastic sputnik topper have already been shining for a few weeks now, Sigel's will officially christen the sign tomorrow at 9:30 a.m.

The city's mayor, as well as "a host of other Addison dignitaries" will get on their morning drunk by toasting the historic landmark with a nice bottle of wine. What's more, when the store opens at 10, they'll be having a super sale, including such fine deals as these:

Wine Super Specials - 30%-75% Off
All Other Wines in the Store - 20% Off
Spirits Super Specials – 30-70% Off
All Cigars – 20% Off

Just don't get between me and the Jack Daniel's display.

Last month, I received word that the incredible Googie sign that had stood in front of the Sigel's Liquor here in Dallas since 1953 was coming down with the razing of said location. Thankfully, Sigel's was smart enough to preserve the sign, planning to erect it again in front of another of their stores.

Well, I just got word that, after a month's wait, the sign will finally be installed at their outlet in Addison, Texas, tomorrow morning at 9:00.

If you can't make it, Sigel's rep Jasper Russo says there will be an official dedication sometime next month.

We are still planning a dedication ceremony and sales event for the formal recommissioning of the sign. This will probably happen after the 4th of July and will feature a 1950s theme, including a sale featuring a number of high profile wines and spirits at 50% off.

The new location is at 15003 Inwood Road.

One of my favorite examples of Googie signage has always been the Sigel's Liquor sign that stood in front of store No. 7 here in Dallas. With its bubbly neon circles, jaunty font and shiny sputnik, it always gave me a smile when I'd pass by.

It had been on my to-photograph list for far too long when I got the word that store No. 7 was being razed, and the sign, which had stood at the corner of Inwood and Lemmon since 1953, was being removed. Of course, I raced right out to get some shots, but I was already too late. The liquor was gone, the store was a pile of rubble and the sign was nowhere to be seen.

Thankfully, Sigel's recognized the sign's importance and preserved it, hoping to move it to another of their stores in Addison. And the Addison City Council, thankfully, has voted to make a "meritorious exception" to their rule against neon signs, so the old orange-and-aqua beauty should be making smiles again soon.